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Best Digital Marketing Tools for Analytics And Blog |Gulshan Marwah


Analytics & Data Tools

Google Analytics
It is a must for any digital marketer looking to balance their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions are taken, and more.
Sumo Me
It allows the users to track their readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.
Platform-Based Social Media Analytics
These are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can combine your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform.

SEO & Blog Content Tools

Uber Suggest
It helps you come up with new blog topics with an easy suggest tool. Simply type your main keyword to see a list of similar results. You can then select any of the results to expand it for even more options, look at Google trends data, or search for the term in Google.
Google Keyword Planner
It lets you know which of your impending keywords pack the biggest hit. See how often your keywords are searched and if that changes over time. You can even find more like this for more ideas.
Yoast
It connects to WordPress that adds extra search engine data to each blog post. It allows Google to easily read your page and increases your chances of ranking higher in search results.
Social Media Marketing Tools
Meet Edgar
It is one of the best digital marketing tools for evergreen content. Add tweets, LinkedIn updates, and Facebook posts to your library, separated into as many categories as you want. Then set a calendar to schedule each category to post to a selected social media account at a specified time.
Hoot suite
It offers an easy way to plan posts and check all of your social media accounts in one place. Set up streams for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.


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