Analytics & Data Tools Google Analytics It is a must for any digital marketer looking to balance their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions are taken, and more. Sumo Me It allows the users to track their readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading. Platform-Based Social Media Analytics These are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can combine your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform. SEO & Blog Content Tools Uber Suggest It helps you come up with new blog topics with an easy su...