Digital Marketing Trainer - World's Best Tech Guru Gulshan Marwah

Traditional Marketing Vs Digital Marketing Marketing is an essential part of a business. It’s all about promoting and selling products and services by using different methods. We have mainly two kinds of marketing, i.e., Digital marketing and traditional marketing. Traditional Marketing Traditional marketing is the process of promoting products, through the television, newspaper, and other mediums. Digital Marketing Digital marketing is the process of promoting products worldwide, through the internet and other electronic mediums.  Difference between Traditional Marketing and Digital Marketing Classification based on Traditional Marketing Digital Marketing Expense Costly Cost-effective Duration of Ads Very limited Long-time ROI Tracking Cannot track Can track easily Analysis of data Cannot analyze the data Can analyze the data Transparency Not transp...

Digital Marketing by Gulshan Marwah : Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. What is Digital Marketing? Digital marketing is the process of promoting products worldwide, through the internet and other electronic mediums. There are mainly two types of digital marketing, Organic and Inorganic. Organic digital marketing means, getting customers naturally by time, Inorganic means, it’s an artificial way of attracting customers by boosting posts or paid links. Organic Marketing Organic marketing is the best way to create a brand, and it is the most common method to interact with people. Individuals will notice your product details from blogs, search engines, and social media. Inorganic Marketing Any kind of advertisement that we have to pay is called inorganic marketing. Newspaper Ads, Television Ads, Pay per Click (P...

Analytics & Data Tools Google Analytics It is a must for any digital marketer looking to balance their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions are taken, and more. Sumo Me It allows the users to track their readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading. Platform-Based Social Media Analytics These are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can combine your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform. SEO & Blog Content Tools Uber Suggest It helps you come up with new blog topics with an easy su...

Search Engine Optimization (SEO) SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user's location at the time of searching, and their browsing history. Social Media Marketing  Social media marketing simply means gaining attention from the people, through different social media sites like Face book, Instagram, Twitter, etc. Social media platforms help us to connect with our audience to build our brand, increase sales, and improve website traffic. It involves publicizing posts on your social media profiles, allowing your followers to engage and listen, and analyzing your result. Content Marketing Strategy (CMS) It is a long term process of gaining a strong relationship with the customer, by providin...

Cost-efficient: Simply arrange a prospering on-line selling strategy inside your budget by the employment of digital selling that provides a cheap technique compared to alternative advertising channels like radio, TV and a lot of. A well-planned and well-managed digital selling campaign will reach an outsized audience at a lower value than the normal selling ways. Better exposure: Reach varied prospects by a change to a digital promoting campaign inside a little investment. Be found wherever your audience area unit searching for you. You may notice future results by the exploitation of digital promoting. Save Time: Digital promoting provides period results at intervals no time. Time is precious for all folks; therefore why waste even a unit of time. benefits of Digital promoting offers you a chance to envision the number of holidaymakers to your website, what's the conversion rate, what's the height commerce time, what percentage subscribers have extra you in an exc...

Over a previous couple of years Digital promoting in India has witnessed exponential growth and by the tip of the year, twenty it's expected to get over 20 animal product jobs each year. If you return in history, you'll be able to see that every now and then once customers used Radio, it gave birth to radio advertising and promoting. Next, we tend to get the boom of televisions; it's one among the widely used devices globally, that allowed the businesses to succeed in a mass audience with TV ads. Even these days TV advertising is one of the foremost used advertising methods for corporations. Since the boom of the net, additional customers started victimization the net that gave birth to a brand new era {of promoting or selling of promoting} originally referred to as web marketing that is currently referred to as Digital promoting. Digital promoting Career Opportunities & Scope in India The digital promoting career path provides varied opportunities. If you...

The main difference between digital marketing and social media is that social media is a part of Digital marketing. Most of the people who are engaging in social media thinking that they are doing digital marketing, but that is not true. Simply Social media is a major component of Internet Marketing is part of Digital marketing. What is Digital Marketing? Digital marketing is the process of promoting products worldwide, through the inte rnet and other electronic mediums. There are mainly two types of digital marketing, Organic and Inorganic. Organic digital marketing means, getting customers naturally by time, Inorganic means, it’s an artificial way of attracting customers by boosting posts or paid links. The major components of digital marketing are: Online Marketing Search engine marketing – includes SEO and Pay per click advertising, mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media market...

Importance of Digital Marketing for the Education Sector We Indians are at the peak level of the digital revolution. Digital marketing became one of the most important factors in various industries and sectors. The education sector isn’t an exception. The education sector has become more competitive than ever before. In today’s era of competition, institutions have to be updated in digital marketing to top the game. The digital revolution is bringing about several changes, such as an increase in the number of internet users, especially students, who access the internet to seek information, entertainment and socialize. The recent census indicates 29% of the Indian population lies in the age group of 0-14 years. This indicates the education sector is heading towards prosperity in the near future. However, there is a problem. With more and more education players entering the market has set forth an intense competition among educational institutions to stand above the rest...