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Difference between Digital marketing and social media | Gulshan Marwah


The main difference between digital marketing and social media is that social media is a part of Digital marketing. Most of the people who are engaging in social media thinking that they are doing digital marketing, but that is not true. Simply Social media is a major component of Internet Marketing is part of Digital marketing.


What is Digital Marketing?

Digital marketing is the process of promoting products worldwide, through the internet and other electronic mediums. There are mainly two types of digital marketing, Organic and Inorganic. Organic digital marketing means, getting customers naturally by time, Inorganic means, it’s an artificial way of attracting customers by boosting posts or paid links.

The major components of digital marketing are:
Online Marketing
Search engine marketing – includes SEO and Pay per click advertising, mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing.
Offline Marketing
Television, Radio, SMS and Digital billboards are the best examples of offline marketing.

Types of Digital Marketing?

Social Media Marketing
Social media marketing simply means gaining attention from the people, through different social media sites like Face book, Insta gram, twitter, etc. Social media platforms help us to connect with our audience to build our brand, increase sales and improve website traffic. It involves publicizing posts on your social media profiles, allowing your followers to engage and listen, and analyzing your result.
Email Marketing
Email marketing is the way of sending a commercial message to a large group of people at a time. Each mail sending to a potential customer or current customer is considered as Email marketing. Email marketing is one of the direct marketing forms. It is similar to snail mail, but it is very cheap and it's total paperless. Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about news sales or promotions you are running.
Inbound marketing
It is the selling of attracting individuals through its prospects or contents of a product before it comes into the market. By doing this, will make the strangers, our customers.
Content Marketing
It is a long term process of gaining a strong relationship with the customer, by providing them the high-quality content on a consistent basis.
Search Engine Optimization
SEO refers to the process of growing your online visibility in-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user's location at the time of searching, and their browsing history.
Search Engine Marketing
In SEM, you purchase advertisement space that appears on users' Search Engine Results Page(SERP). The most common paid search platforms Google Ad Words.
 Affiliate marketing
It refers to the process of paying for conversation. In this, the affiliate earns a commission. You determine the rate for affiliate marketing.  You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many blogger's or e-commerce websites use affiliate marketing.
Influencer marketing
Influencer marketing is a popular social media like Instagram and Snap chat. Companies use celebrities and people who have a large number of followers to promote their brand by posting a few photos with their products.
Viral marketing
Viral marketing is a business strategy that allows customers to promote the company products or brands by using existing Social Media. B2C (business -to the consumer,) companies stand to gain the most from viral marketing.B2C companies can use social media to reach an enormous audience across all of their active platforms.

What is Social Media?

It is forms of transmission (such as websites for social networking and microblogging) through those users produce online communities to share data, ideas, personal messages, and alternative content (such as videos). The most popular social media platforms are Face book, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.

What are the advantages of using social media in your marketing campaigns?
1.       It is a trend
2.       It is good for SEO
3.       Cost-Effective
4.       Increased Brand Awareness
5.       It’s a fast way to spread your message


Digital Marketing V/S Social Media



BASIS FOR COMPARISON

DIGITAL MARKETING

Social Media
Meaning
Digital marketing is the process of promoting products worldwide, through the internet and other electronic mediums. There are mainly two types of digital marketing, Organic and Inorganic. Organic digital marketing means, getting customers naturally by time, Inorganic means, it’s an artificial way of attracting customers by boosting posts or paid links
It is forms of transmission (such as websites for social networking and micro blogging) through those users produce online communities to share data, ideas, personal messages, and alternative content (such as videos).The most popular social media platforms are Face book, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.
Reach
Wide
Limited
Based on
Banners
Content
Concerned with
Reaching the target audience through different digital marketing platforms.
Engaging with the social media user, in the best manner.
Speed
Comparatively slow
High


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Location: S-4, Plot No-7, Pok-7, Pankaj Plaza Near Metro Station, Sector 12 Dwarka, New Delhi, Delhi 110078, India

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