Digital Marketing Trainer - World's Best Tech Guru Gulshan Marwah

Search Engine Optimization (SEO) SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user's location at the time of searching, and their browsing history. Social Media Marketing  Social media marketing simply means gaining attention from the people, through different social media sites like Face book, Instagram, Twitter, etc. Social media platforms help us to connect with our audience to build our brand, increase sales, and improve website traffic. It involves publicizing posts on your social media profiles, allowing your followers to engage and listen, and analyzing your result. Content Marketing Strategy (CMS) It is a long term process of gaining a strong relationship with the customer, by providin...

The main difference between digital marketing and social media is that social media is a part of Digital marketing. Most of the people who are engaging in social media thinking that they are doing digital marketing, but that is not true. Simply Social media is a major component of Internet Marketing is part of Digital marketing. What is Digital Marketing? Digital marketing is the process of promoting products worldwide, through the inte rnet and other electronic mediums. There are mainly two types of digital marketing, Organic and Inorganic. Organic digital marketing means, getting customers naturally by time, Inorganic means, it’s an artificial way of attracting customers by boosting posts or paid links. The major components of digital marketing are: Online Marketing Search engine marketing – includes SEO and Pay per click advertising, mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media market...