Traditional Marketing Vs Digital Marketing
Marketing is an essential part of a business. It’s all about
promoting and selling products and services by using different methods. We have
mainly two kinds of marketing, i.e., Digital marketing and traditional
marketing.
Traditional Marketing
Traditional marketing is the process of promoting products,
through the television, newspaper, and other mediums.
Digital Marketing
Digital marketing is the process of promoting products
worldwide, through the internet and other electronic mediums.
Difference between Traditional Marketing and Digital Marketing
Classification
based on
|
Traditional Marketing
|
Digital Marketing
|
Expense
|
Costly
|
Cost-effective
|
Duration of Ads
|
Very limited
|
Long-time
|
ROI Tracking
|
Cannot track
|
Can track easily
|
Analysis of data
|
Cannot analyze the data
|
Can analyze the data
|
Transparency
|
Not transparent
|
Transparent
|
Communication
|
Mass communication
and formal
|
One to one
communication and informal
|
Focus
|
Product-oriented
|
Consumer-oriented
|
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